A 13-Part Manifesto For Creating a Kickass Content Brief
6. State your structure & subheading demandsAs readers, we skim through article subheadings and intro sentences, to check whether they're...
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How B2C Marketers Can Use a B2B Content Marketing Approach
This article was originally published on Spin Sucks. (more…)
How To Refresh Old Content
Why You Should Refresh Old ContentBetter Rankings and Organic TrafficAs you keep adding new content to your blog, the old...
B2B Content Promotion, Social Trends Report, LinkedIn’s New Guide, Gender Bias Study, & AI Changes Creative Work
One Way to Set B2B Content Apart from the Rest? Actively Promote ItCreating higher quality B2B content was seen as...
The Authoritative Content Funnel — Whiteboard Friday
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect...
Digital Marketing And Helpful Content: Why It Matters
Content is the primary key to successful digital marketing. But if it's not helpful content, it isn't helping your search...
7 Ways To Use Google Trends For SEO & Content Marketing
Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden...
Content Consumption: How We Consume Content Now (and What It Means For Your Marketing!)
What are your Content Consumption Habits? Chances are you have one or more devices within arm’s reach. Don’t worry you’re...
The Importance of Refreshing Outdated Content
No matter how hard you try, your website will have outdated content. Here at WSI, we consistently write and publish...
Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Lessons
Updated Nov. 22, 2022 Millions gather to view your content marketing on their screens. Crowds line up over two miles...