BuzzSumo Written content Analyzer + fact checking websites
When journos use CrowdTangle, they ordinarily previously have a hunch that a information tale is misinformed.
So, more usually than not they begin their investigation with a query in head, and lookup CrowdTangle to learn social media internet pages and team discussions all-around claimed query.
Very well, a identical system can be undertaken in BuzzSumo to discover well-liked, albeit misinformed web content.
And this workflow proves even far more potent when mixed with intel from point examining web sites.
Let us wander by way of the method. Just take the search “Horse paste” – this subject acquired traction in 2021 amidst the pandemic, when community determine Joe Rogan publicly declared he was ingesting the substance (otherwise recognized as Ivermectin), on the understanding that it could overcome Covid-19.
The news did the rounds on social media, and turned a typical illustration of misinformation. Here’s an illustration of how I went about investigating it.
Examine the most engaging headlines close to suspected misinformation
I headed to BuzzSumo’s Content Analyzer, and searched “Horse Paste”